The Benefits of Blog Comment Backlinks

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One of the most effective ways to market your business online is through blog commenting, which allows you to create backlinks to your website, increasing your search engine ranking and driving more traffic to your site. However, not all blog comments are created equal; choosing the right blogs to comment on can be the difference between an effective marketing strategy and an ineffective one that ends up costing you money without bringing in any leads or sales. Here are the benefits of blog comment backlinks and how to find the best blogs on which to leave them.


Build a Relationship with your Audience

No matter what type of industry you’re in, your audience wants to feel like they can connect with you on a personal level. To build your social media following and drive traffic to your website, create an online community where people can comment, share content and genuinely connect with you. The more authentic relationships you have with your audience, the more likely they are to engage with your brand or business. And don’t be afraid to use pop culture references or humor—it will help humanize you and make it easier for people to relate. All things considered, who doesn't cherish a decent image? (See Chapter 10: Marketing & Promotion) Create Content that’s easy to share: Make sure your posts are visual, informative, and entertaining so that your readers want to share them. Create infographics, embed videos from YouTube, and write about trending topics in pop culture. Sharing is caring! If you want to increase social shares on Facebook or Twitter, try sharing information via short status updates (140 characters or less), photos with captions, or questions that prompt discussion. Are You Embarrassed By Your [ blog comment backlink ] Skills? Here's What to Do



Build Authority and Trust

If a blogger is willing to post a comment and create an association between themselves and your site, then they must either be truly interested in what you have to say, or else they are confident that readers will find their opinion valuable. Either way, it’s good for building authority and trust in your business. This can also lead to more links back to your site.

When done correctly, commenting on blogs with thoughtful content related to yours can not only drive traffic back to your website but also build some positive brand awareness in the process. The trick is that you need to be active and consistent when it comes to blogging. It’s important that you do more than just leave a comment and move on. You should make sure that you are leaving comments on relevant blogs, sharing these posts via social media, and engaging with other readers who are interested in similar topics as well. This will help create an online presence for your business as well as increase trust among potential customers.


Provide Value

When you provide value, people want to keep up with you. Providing good, solid information is one of the best ways to get people to read your comment and click on your link back to your site. Make sure that when commenting on other blogs, you provide solid value first. You’ll then be able to add in a little promotion for your own website and products later on when appropriate. It doesn’t work well if you do it all at once! Be genuine about providing good content and it will pay off. This strategy can be done through guest blogging as well. Remember, don’t overdo it though! Too many links and comments can make you look like Sammy which can result in having your comments deleted or even banned from certain sites entirely. Stick to what works and what makes sense for your brand. For example, I usually post 3-4 links per post and 10-15 total links per month (not including my daily newsletter). I also typically comment 1-2 times per week but not every single day since that would just become too much noise. Use your judgment based on what feels right for you and go with it!


Establish Credibility

If you’re an influencer in your niche, comment on a few authority blogs to demonstrate that you’re an expert. If you’re a novice, commenting on other experts is one way to get people to take you seriously. If a marketer has commented on another expert’s content and has established his own credibility at the same time, it can create trust with readers who are checking out your profile for proof that they should listen to what you have to say. (For more on establishing yourself as an industry leader, see Chapter 9.) This tactic works best if you offer value-adding comments, as a great post! Or thanks for sharing your experience! Rather than Sammy ones. Just make sure not to go overboard—otherwise, you risk getting flagged by spam filters or banned from a site altogether. This strategy works well because bloggers want their posts to be read and appreciated by others—so when someone comments on their work, it usually makes them feel good about themselves.


Boost Organic Traffic

When people talk about links, they’re often referring to links that you earn by creating awesome content and then sharing it with those who can benefit from it. This is called link building. A backlink is a link on another website that directs users to your website. To build backlinks to your site, you create great content, learn where to share it effectively, and then drive traffic through social media and search engines. The more effective you are at earning backlinks, the more organic traffic you’ll get from Google. It takes time and effort, but if done correctly, it can be an incredibly powerful way to market your business for free. In fact, when executed properly, one backlink could send hundreds or even thousands of visitors to your website—and all for nothing! In other words, no money is spent on ads. All that work for nothing? Not exactly.


Rank Higher in Search Engines

A good way to increase your rankings in search engines is to get backlinks, and one great way to do that is through commenting on popular blogs. If a blogger links back to you, you’ll rank higher on their site and Google will pick up on it, which means more traffic for you. You should focus on blogs with relevant keywords so people searching for those topics can find your website easily. It also helps if you write about a topic related to what they cover. Remember, there are no guarantees when it comes to SEO—you have to keep working at it—but getting backlinks from influential bloggers can be a big help. Just ask Pat Flynn of Smart Passive Income or Neil Patel of Quick sprout; both attribute most of their success to high-quality guest posts and linking back to their own websites within those guest posts. Getting a link from one of these guys alone could make all the difference when it comes to driving large amounts of targeted visitors toward your content. But don’t just target big names; look for influencers who speak directly to your audience, as well as niche blogs in industries similar to yours.